PepsiCo’s global policy is based on the principles of the IFBA Global Responsible Marketing Policy and the ICBA Marketing to Children Guidelines. Global, regional and national pledge programs We previously adopted certain marketing restrictions within school environments and extended our policy to cover certain marketing communications primarily directed to children that use licensed characters (excluding company-owned, brand equity characters), celebrities (including influencers) and movie tie-ins. This policy revision is the most recent example of continual enhancements we’ve made to our policy over the years to include additional restrictions and to adapt to a changing media environment and consumer expectations. Additionally, consistent with the International Council of Beverages Associations (ICBA) Marketing to Children Guidelines, within our beverage portfolio, we will continue to only market plain water, fruit or vegetable juice and dairy-based beverages to children, so long as they are also compliant with the new IFBA criteria. While PepsiCo relied on its internally developed Global Nutrition Criteria for Advertising to Children prior to 2021, we have now adopted the IFBA Common Nutrition Criteria when determining which products may be marketed to children that are older than 6 years and younger than 13 years. This policy is consistent with the International Food and Beverage Alliance (IFBA) Global Responsible Marketing Policy, as updated in 2021. Media covered under the policy includes TV, radio, print, cinema, online (including company-owned websites, third-party and social media), DVD/CD-ROM, direct marketing, product placement, interactive games, outdoor marketing, mobile and short message service marketing. This includes marketing on television programs when 30% of the audience is under the age of 13. ![]() We only advertise products to children under age 13 if they meet certain nutritional requirements.We do not advertise any products to children who are under the age of 6, regardless of nutritional content and.Additionally, our Global Policy on Responsible Advertising and Marketing to Children provides that: When marketing our products, PepsiCo adheres to all relevant laws and regulations within the countries in which we operate. PepsiCo's Global Policy on Responsible Advertising and Marketing to Children In the event that there are conflicts between our global policy, pledge programs and/or any relevant laws and regulations, we apply the strictest requirement. We also restrict direct sales of certain products to schools. ![]() Our marketers follow PepsiCo's Global Policy on Responsible Advertising and Marketing to Children, as well as any relevant industry pledge programs, and all relevant laws and regulations within the countries in which we operate. When communicating about our products, we take particular care to support the role of parents or others responsible for guiding children’s diet and lifestyle choices. We believe children are a special kind of audience.
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